When to post (LinkedIn) — personal notes

Personal reference — not a blog post. For scheduling long-form LinkedIn updates.

What the guidance says

Usually Tuesday to Thursday are the safest days, with Tuesday often the strongest overall. LinkedIn’s own marketing guidance says weekdays perform best, especially Tuesday, Wednesday, and Thursday, with mid-morning (10–11 a.m.) and lunchtime (12–1 p.m.) standing out; it also says Tuesday is the most active day on LinkedIn.

That said, newer third-party data is a bit more mixed. Buffer’s 2026 analysis of nearly 5 million LinkedIn posts found the strongest engagement at 4 p.m. Wednesday, then 3–4 p.m. Friday, suggesting late weekday afternoons may be working better now than the older “mid-morning only” advice.

Practical rule (for this kind of content)

Post on Tuesday, Wednesday, or Thursday, and test either:

• 10–11 a.m. Spain time, or
• 4 p.m. Spain time

That gives overlap between LinkedIn’s own guidance and newer benchmark data.

Single best default

Tuesday at 10:30 a.m. (Spain)

Fits the classic LinkedIn business-audience pattern and is a strong starting point before optimizing from your own analytics.

Sources (for later verification)

• LinkedIn marketing / business help — weekday timing, Tuesday–Thursday, mid-morning and lunch windows.
• Buffer (2026) — large-sample engagement analysis; late afternoon peaks noted above.

Revisit these sources periodically; platform algorithms and audience behaviour shift.